Social Smoking
People who occasionally bum a cigarette don’t consider themselves smokers. But they’re still taking in thousands of toxic chemicals and raising their risk of heart disease. That’s why we, along with California Tobacco Control, created a campaign that communicated, social smoking hurts worse than you think.
Agency: Duncan Channon / ECD: Anne Elisco-Lemme / CD: MJ Deery / Copy: Derek Taylor / Art: Shannon Burns / Photographer: Pari Dukovic / TV Production Co: MJZ / Directors: Hoffman Metoyer
