Covid Vaccine
January 2021, we produced a campaign to address vaccine hesitancy. We resisted visuals showing the return to togetherness: weddings, classrooms, etc. Those ignored the truth of hesitancy, felt most acutely by people of color, excluded and betrayed by America’s health system. Instead we centered understanding.
Agency: Duncan Channon / ECD: Anne Elisco-Lemme / CD: MJ Deery, Jessea Hankins / Art: Jen Kellogg, Shannon Burns,