Brain Poison
Gadgety vapes and fun flavors lead us to underestimate nicotine’s threat. Fact is, nicotine is a neurotoxin that changes the brain, especially for teens. In partnership with the California Department of Public Health, we help parents connect the dots between fruit flavored vaping and the neurological repercussions of nicotine. WINNER: Clio Health, Jay Chiat Award.
Agency: Duncan Channon / ECD: Anne Elisco-Lemme / CD: MJ Deery / Art: Jen Kellogg / Production Co: Tool of North America / Director: Floyd Russ
Campaign Manifesto
Broadcast
Time Lapse Hand-Painted Mural, The Strand, LA
Out of Home Ads
Fun Fact: Our media buy included the metro platform outside Juul offices so they’d see their devastating impact on teens every day.
