Flavors Hook Kids
In partnership with the California Department of Public Health, we lifted the veil on the tobacco industry’s shameless tactics to addict kids. Our campaign features real product, which drew the attention of the FDA and led to a nationwide crackdown, and eventually, state policy. WINNER: Clio, Hermes Creative Award, SF Design Week. Recognized in Communication Arts.
Agency: Duncan Channon / ECD: Anne Elisco-Lemme / CD: MJ Deery / Copy: Miranda Maney / Art: Jen Kellogg, Chris Masse / Production Co: MJZ / Directors: Hoffman Metoyer / Digital agency: Beyond
Out-of-Home Ads
Broadcast
Social Media Ads