GapKids
On the in-house creative team at GapKids, I spearheaded the initiative to broaden the gender binary Gap maintained in their portrayal of the classic American childhood. I instituted an online shop where girls modeled boys’ product, which amassed the highest click-through rate of the season. The company continues to address this demographic, most recently through a partnership with Ellen DeGeneres.
Agency: GAP in-house / CD: MJ Deery / Stylist: Cori Roach / Head of Production: Megan Hyde / Photographer: Kate Powers
