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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/72b1aca2-b735-4553-ac65-8503ba147686/test.png</image:loc>
      <image:title>Work - Benuka - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/2f521241-c875-4c8a-b80d-ca3321fd3613/Slide+25.png</image:loc>
      <image:title>Work - Benuka - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/bfd3c5dc-31cf-4277-af45-57bd74845ac8/Slide+41.png</image:loc>
      <image:title>Work - Benuka - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/save-the-wave-1-dh2m2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/72aa5bc4-159c-48a0-85bc-38ccd87892ce/Screen+Shot+2023-03-21+at+9.17.05+PM.png</image:loc>
      <image:title>Work - Save the Wave Foundation - Save the Wave</image:title>
      <image:caption>Conservation nonprofit, Save the Wave, asked us for a video for their annual fundraiser. Friend and frequent collaborator, Cathy Campbell and I created this homage to waves. Cathy and I both grew up near the ocean so crafting this narrative was a simple reach into the salty soul.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/gap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/3a28666d-2c7f-4408-b6c5-9b4f1e02b101/Screen+Shot+2023-06-07+at+9.23.50+AM.png</image:loc>
      <image:title>Work - Gap - GapKids</image:title>
      <image:caption>On the in-house creative team at GapKids, I spearheaded the initiative to broaden the gender binary Gap maintained in their portrayal of the classic American childhood. I instituted an online shop where girls modeled boys’ product, which amassed the highest click-through rate of the season. The company continues to address this demographic, most recently through a partnership with Ellen DeGeneres.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581994298439-BFEN87C5Z1MVVNZPDBUS/tomboy2.jpg</image:loc>
      <image:title>Work - Gap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581994319871-OB6HDUIZ7DH11V0D4K45/tomboy3.jpg</image:loc>
      <image:title>Work - Gap</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/drip-drop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581996387516-DDRGBC6EHTR1FU503GWW/DRD-swag-032318-v1_Page_11.jpg</image:loc>
      <image:title>Work - Drip Drop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581996419404-XQGBMD3GPGA359JUBA3B/Screen%2BShot%2B2019-12-10%2Bat%2B3.56.16%2BPM.jpg</image:loc>
      <image:title>Work - Drip Drop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/047c5d54-c414-4f5c-9fda-9883b34753e0/DripDrop_desktop-RELEASE.jpg</image:loc>
      <image:title>Work - Drip Drop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581996357071-QIJCDUR8E33O2MPLOU4Z/DRD-swag-032318-v1_Page_04.jpg</image:loc>
      <image:title>Work - Drip Drop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/db98a5fc-3d7d-4505-b45b-48f5210951df/Screen+Shot+2023-03-22+at+7.41.02+AM.png</image:loc>
      <image:title>Work - Drip Drop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581996439739-89T9KBFN4C9FPW51IKDJ/Screen%2BShot%2B2019-12-10%2Bat%2B4.09.22%2BPM.png</image:loc>
      <image:title>Work - Drip Drop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/05f50a28-1d7e-4aff-98e9-cca779a18260/DripDrop-Review-3-1024x1024.jpg</image:loc>
      <image:title>Work - Drip Drop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581996187938-7AJT11T9I18HM0JMCAO5/DripDrop_portfolio_image.jpg</image:loc>
      <image:title>Work - Drip Drop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/6833b927-6f66-4e5e-b24d-eb328472886c/Screen+Shot+2023-03-21+at+10.14.08+PM.png</image:loc>
      <image:title>Work - Drip Drop - Drip Drop</image:title>
      <image:caption>DripDrop came to us to launch a product. What we did was build a brand. Their origin story, providing relief to cholera patients in Guatemala, was too compelling to leave out. Every component we built (tagline, look &amp; feel, packaging, video, etc.) was in service to their ongoing mission to provide dehydration relief around the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581996320784-3PPTNXLRZVLX1J9BN9OX/DRD-swag-032318-v1_Page_03.jpg</image:loc>
      <image:title>Work - Drip Drop</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/nordstrom-aa8jt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-06</lastmod>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/nordstrom-aa8jt-wn957</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/hungerproject</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1686083305805-X7MVQ4K4HZ3DQYRUSXM6/giphy.gif</image:loc>
      <image:title>Work - The Hunger Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1686083359438-UCR0XGCHXFOIXPEJ9RML/giphy-1.gif</image:loc>
      <image:title>Work - The Hunger Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/df2adabe-bce7-432f-9f32-9471ada7c9eb/Awareness+V1.2_Story_Static.jpg</image:loc>
      <image:title>Work - The Hunger Project - The Hunger Project</image:title>
      <image:caption>T’is the season of lights, singing, and way too many food pics. We harnessed the social power of the food pic phenomenon for The Hunger Project’s holiday giving initiative. Their first-ever paid media campaign offered a fun way for Instagrammers to call for every food pic poster to pay the piper. It’s a tag-you’re-it approach to creating a fuller world. With a heavy influencer play, the campaign advanced The Hunger Project into a new realm of cultural relevance, and drove their annual giving well past historic benchmarks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1686077568288-0DLPOB5N84XMI1A3F94I/Screen+Shot+2023-06-06+at+11.50.16+AM.png</image:loc>
      <image:title>Work - The Hunger Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1686077581401-F3CXYAP4Y2G81L366GTZ/Screen+Shot+2023-06-06+at+11.50.48+AM.png</image:loc>
      <image:title>Work - The Hunger Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1686077589543-EE73X5TA2NATNUSZ9S97/Screen+Shot+2023-06-06+at+11.51.58+AM.png</image:loc>
      <image:title>Work - The Hunger Project</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/linkedin-gems-p2jm3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/03222516-723b-406a-8438-863109c7ba62/ECARROL-WEARS1.GIF</image:loc>
      <image:title>Work - LinkedIn  - LinkedIn</image:title>
      <image:caption>I’m including LinkedIn posts in my portfolio so that the body of work you’re reviewing accurately reflects me, and my true capacity for thinking / provoking. Seems silly that portfolios would only show work that’s been approved by somebody else.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1688073511640-Z6HCYNJNAEGGYILUD5ZK/Screen+Shot+2023-06-29+at+11.58.08+AM.png</image:loc>
      <image:title>Work - LinkedIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1688073524017-XT0V9B5GCIDIWLNF3ZE9/Screen+Shot+2023-06-29+at+11.58.20+AM.png</image:loc>
      <image:title>Work - LinkedIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1688073922818-WF5KQYAD0JKLTL3G7LCS/Screen+Shot+2023-06-29+at+11.59.14+AM.png</image:loc>
      <image:title>Work - LinkedIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1688073933750-DIAUPBF5M9A07H7TADKX/Screen+Shot+2023-06-29+at+11.59.40+AM.png</image:loc>
      <image:title>Work - LinkedIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1688064785737-YR9K5FO6MPV4T9E7LZ8P/Screen+Shot+2023-05-11+at+1.44.04+PM.png</image:loc>
      <image:title>Work - LinkedIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1688064842725-SHCUAEZU3G0BID82MQBV/ECARROL-WEARS1.GIF</image:loc>
      <image:title>Work - LinkedIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1688068346139-Z4ZYZ81LJA3076F81V90/Screen+Shot+2023-06-29+at+11.57.25+AM.png</image:loc>
      <image:title>Work - LinkedIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1688074237149-FKVWBAFGIHDIEKK17HE1/Screen+Shot+2023-06-29+at+12.08.20+PM.png</image:loc>
      <image:title>Work - LinkedIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1688074448695-Z0ZC0N7H882VVZR35ZKV/Screen+Shot+2023-06-29+at+2.33.56+PM.png</image:loc>
      <image:title>Work - LinkedIn</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/gildan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/c64e6415-d482-41c0-b7ad-3644719a027e/Screen+Shot+2023-03-21+at+8.41.33+PM.png</image:loc>
      <image:title>Work - Gildan - Gildan Apparel</image:title>
      <image:caption>Gildan has been developing their Environmental Social Governance long before the acronym entered biz lexicon. From their natural water treatment lagoons to their ethically-produced cotton, to their free employee healthcare, they’ve been out ahead of traditional manufacturers in maximizing value for their shareholders and remaining a global citizen. The multi-year ESG platform we established, Made with Respect, has allowed them to communicate their brand action in an integrated campaign with global reach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679363106493-GO3EFCGXVK7ZMKW0E8K8/paid+social+story+for+people.png</image:loc>
      <image:title>Work - Gildan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679363115532-FE01UG00C3SZOXOQG7ME/paid+social+story+for+the+enviro.png</image:loc>
      <image:title>Work - Gildan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679363138151-9I74NFHE0LYJAQVIU9AH/paid+social+carousel+story+final+image.png</image:loc>
      <image:title>Work - Gildan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679363370230-1VVLXAXSQKXU9NSFHSAN/story-planet.gif</image:loc>
      <image:title>Work - Gildan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679363412004-QSNINF1TQ07N292DMVSR/story-water+conservation.gif</image:loc>
      <image:title>Work - Gildan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679363456232-GNQ10NYDWJC98CLINOJL/story-communities.gif</image:loc>
      <image:title>Work - Gildan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679363469672-5C63BHVWXQSUI89U6J7S/story-biodiversity.gif</image:loc>
      <image:title>Work - Gildan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679363513725-VVAILBJKXE96WAKY8QUD/story-climate.gif</image:loc>
      <image:title>Work - Gildan</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/merck-for-mothers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/97ad6c81-5de7-44ee-b0b8-b59297cbf924/Screen+Shot+2023-03-20+at+4.37.01+PM.jpg</image:loc>
      <image:title>Work - Merck for Mothers - Merck for Mothers</image:title>
      <image:caption>Merck for Mothers relied on us to illustrate their commitment to maternal health and distill the complexities of their global impact into compelling, palatable narratives.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/capital-b</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/84f0d89b-5fc1-4b49-9f31-d8536926ac48/CapBbranding.jpg</image:loc>
      <image:title>Work - Capital B - Capital B</image:title>
      <image:caption>Capital B, a first-of-its-kind nonprofit news organization for Black Americans, combines local reporting and national investigative journalism at scale. When people who have been systematically excluded from power gain access to accurate, timely and relevant information, power shifts. We tapped into the founders’ conviction to engage the communities it hoped to serve. Led by Design Director Frank William Miller Jr., we delivered an award-winning brand identity, tagline, and launch film.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1685632551906-9HM3TNXA2OAHCV6Y9XPL/Screen+Shot+2023-06-01+at+8.00.07+AM.png</image:loc>
      <image:title>Work - Capital B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1685632557736-IK7LDKUXD3N3LXKQPQC9/Screen+Shot+2023-06-01+at+7.59.15+AM.png</image:loc>
      <image:title>Work - Capital B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1685632562963-QDZVO1OYTFMSA063YD4W/Screen+Shot+2023-06-01+at+7.59.00+AM.png</image:loc>
      <image:title>Work - Capital B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1685632569510-P94SC0106M318OIV0KDE/Screen+Shot+2023-06-01+at+7.58.30+AM.png</image:loc>
      <image:title>Work - Capital B</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/9aab0173-97a1-4e09-ad2c-39039deb3fd3/CapB-offering.jpeg</image:loc>
      <image:title>Work - Capital B - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/d741fcde-2599-4e92-8747-00f1aa6db859/Screen+Shot+2023-03-20+at+2.59.33+PM.png</image:loc>
      <image:title>Work - Capital B - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/7ed18dbc-575e-41f6-b5e2-c8ccddc87891/Capital-B-with-Tagline.gif</image:loc>
      <image:title>Work - Capital B - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/327ae568-111b-45a0-957b-f7fb3c4850bd/CapB-Banner-image30-8.jpeg</image:loc>
      <image:title>Work - Capital B - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/globalgiving-5z49c</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/04eb5eea-917f-4206-9f85-04211de67af2/Screen+Shot+2023-03-21+at+7.11.38+PM.png</image:loc>
      <image:title>Work - Global Giving - Global Giving</image:title>
      <image:caption>Global Giving is an online donation marketplace with thousands of charities. They engaged us to help them resurface the intimacy, heart, and optimism that sparked the business idea two decades ago. So we went deep on three stories, giving audiences a glimpse of the lives on the other side of the digital donation fields.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/save-the-music</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679413958045-O5KCIYWGQU290ZZF1WRF/giphy-1.gif</image:loc>
      <image:title>Work - Save the Music</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679413976189-S0BQWKNZYFNCXLAN05O4/giphy.gif</image:loc>
      <image:title>Work - Save the Music</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/552ffef7-1b6b-4a34-a56e-dae83da583bd/Screen+Shot+2023-03-20+at+2.35.43+PM.png</image:loc>
      <image:title>Work - Save the Music - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/575b6606-fa3f-4847-8510-d749a377f351/Screen+Shot+2023-03-20+at+5.17.18+PM.png</image:loc>
      <image:title>Work - Save the Music - SAVE THE MUSIC</image:title>
      <image:caption>For Save the Music’s 25th anniversary, we produced an identity refresh and anthem. Executing off a brief that centered joy, we secured a single off Jon Batiste’s Grammy Album of the Year and paired it with rocking footage of teens from New York, New Jersey, and New Orleans.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679363996532-ZXGTVMH5L30IMJA73JZI/Screen+Shot+2023-03-20+at+4.53.33+PM.png</image:loc>
      <image:title>Work - Save the Music</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679364005663-YU2Y40YAQSEJEIEDROIT/Screen+Shot+2023-03-20+at+4.54.28+PM.png</image:loc>
      <image:title>Work - Save the Music</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679364027029-P9SPX2TX17H0P3TUM1IH/Screen+Shot+2023-03-20+at+4.56.44+PM.png</image:loc>
      <image:title>Work - Save the Music</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679364052932-M5AH4385XFQ8PN4DF97I/Screen+Shot+2023-03-20+at+4.53.56+PM.png</image:loc>
      <image:title>Work - Save the Music</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679364062625-L0W2M5D85JAJD0CA2EQP/Screen+Shot+2023-03-20+at+4.56.04+PM.png</image:loc>
      <image:title>Work - Save the Music</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679364080927-BD7VHQWGRF2E61472YKV/Screen+Shot+2023-03-20+at+4.56.19+PM.png</image:loc>
      <image:title>Work - Save the Music</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679364456947-N6UFC9ZMI5H1DEV2E3G9/Screen+Shot+2023-03-20+at+7.06.31+PM.png</image:loc>
      <image:title>Work - Save the Music</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1679364494004-QNDIWTMO2RVPZW95TUXY/Screen+Shot+2023-03-20+at+7.04.44+PM.png</image:loc>
      <image:title>Work - Save the Music</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/votefromhome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1602517236437-7049KENX41NW3FIFVYZY/6_VoteFromHome2020_Suppress+This_Print_Embargoed+Until+Sept+8.jpg</image:loc>
      <image:title>Work - Vote from Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1602517175071-PEOEC1FLJNZ1WEFQR1KI/4_VoteFromHome2020_Suppress+This_GasPumpTopper_Embargoed+Until+Sept+8.jpg</image:loc>
      <image:title>Work - Vote from Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1602517139285-07WM3UMZJ0JPF7SM5PKW/2_VoteFromHome2020_Suppress+This_Digital_Embargoed+Until+Sept+8.jpg</image:loc>
      <image:title>Work - Vote from Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1602517033673-3N8M5FKX7ZMVZPKNYLR0/image-asset.jpeg</image:loc>
      <image:title>Work - Vote from Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/c5a7db28-75fd-42e1-ab3c-0c75b3c495a7/Screen+Shot+2023-03-21+at+3.01.06+PM.png</image:loc>
      <image:title>Work - Vote from Home - Vote from Home</image:title>
      <image:caption>Months before the 2020 election, voter suppression was well underway. Forcing Black people to wait hours to vote is unconscionable, especially given the disproportionate harm of COVID. So we partnered with voter rights group, Vote From Home, to get mail-in ballots to voters of color in swing states. No one should have to risk their lives to cast their vote. WINNER: Clio, Silver</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1602517205086-CIXESWHGV8XNJPGU0KE3/5_VoteFromHome2020_Suppress+This_Digital_Embargoed+Until+Sept+8.jpg</image:loc>
      <image:title>Work - Vote from Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/covid-vaccine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1612045646736-H10A3NZETL9C7WVVJ34L/Screen+Shot+2021-01-30+at+1.35.02+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1612045671745-Z4NEB9ZW04OUZOBBPP0L/Screen+Shot+2021-01-30+at+1.35.28+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1612047352622-TTKC9H7JZEXARAN3WW62/Screen%252BShot%252B2021-01-30%252Bat%252B1.33.59%252BPM.jpg</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1612045758103-6GRF1RBR0HC6Z1QUG3PH/Screen+Shot+2021-01-30+at+1.31.05+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1612045443388-J27EGAY0Y38R43DCOMSE/Screen+Shot+2021-01-30+at+1.32.55+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1612045494579-IK90THGFFII33N38UXL9/Screen+Shot+2021-01-30+at+1.28.44+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1612045571060-3EU47DYM9QZLO2D9ENCJ/Screen+Shot+2021-01-30+at+1.31.53+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1612045534778-W8T6RR3W988SR7BVK3KH/Screen+Shot+2021-01-30+at+1.28.06+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/31fd9394-c97c-4a0b-acc2-54129e788711/Screen+Shot+2023-03-21+at+6.47.32+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine - Covid Vaccine</image:title>
      <image:caption>January 2021, we produced a campaign to address vaccine hesitancy. We resisted visuals showing the return to togetherness: weddings, classrooms, etc. Those ignored the truth of hesitancy, felt most acutely by people of color, excluded and betrayed by America’s health system. Instead we centered understanding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1612045609456-LGSK3ODHYC6NUQXOKFYR/Screen+Shot+2021-01-30+at+1.30.37+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1612045401968-HZA97I7N5NAJHA6UKVJW/Screen+Shot+2021-01-30+at+1.33.26+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Covid Vaccine</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/never-just-a-smoke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581991180881-MB683CS4NGL1X2QODXB4/2-Social-Smoking-OOH-wildposting.jpg</image:loc>
      <image:title>Work - CA Health Dept: Social Smoking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581991230185-I7XAX8M0QVL47R38SQKH/9-Social-Smoking-OOH-wall.jpg</image:loc>
      <image:title>Work - CA Health Dept: Social Smoking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581991283067-8ASHIJUEF4LC76KRAL2P/10-Social-Smoking-OOH-bus-shelter.jpg</image:loc>
      <image:title>Work - CA Health Dept: Social Smoking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581991699952-YGJ4M3I8CK6YKE7AOWSJ/Screen%2BShot%2B2019-12-09%2Bat%2B10.42.09%2BPM.png</image:loc>
      <image:title>Work - CA Health Dept: Social Smoking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581991657328-JIYU5FTV0QT1BNVFAKX7/Screen%2BShot%2B2019-12-10%2Bat%2B8.50.21%2BAM.jpg</image:loc>
      <image:title>Work - CA Health Dept: Social Smoking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/b13cc363-ddaa-4b40-9a01-72282f60c224/1-Social-Smoking-OOH-juul-1580x1106.jpg</image:loc>
      <image:title>Work - CA Health Dept: Social Smoking - Social Smoking</image:title>
      <image:caption>People who occasionally bum a cigarette don’t consider themselves smokers. But they’re still taking in thousands of toxic chemicals and raising their risk of heart disease. That’s why we, along with California Tobacco Control, created a campaign that communicated, social smoking hurts worse than you think.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581991315053-3HSEGLQTM4Z6WMJJNMA2/11-Social-Smoking-OOH-coasters.jpg</image:loc>
      <image:title>Work - CA Health Dept: Social Smoking</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/brainpoison</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581364959828-1X4XG6UBTEVV8NM7APK6/image-asset.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581365184174-QBJLSGFYQW6BNBBII0XI/Screen%2BShot%2B2019-08-11%2Bat%2B9.46.57%2BAM.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581365057297-JFZGV4GRT3NJONHGRR32/comping1.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581364754277-6GPF7SKYCHZLKWDFT2NG/WeWork_Identity_14.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581364937147-4TID252EXBNKX57HX3P2/gif.gif</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581364877421-JYMCBLETOW2WL7NHDGIN/kiosk.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581364511454-IHAN8I8ZJQDU9NB8OID1/Apostrophe_Module_6_B.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581364675179-YSM7JBU6R27E1OCPIA49/Shelter1+%281%29.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581365087543-LCVO18RGYE5N2MOX3G4N/site.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/99a2bd23-f30a-4974-96d8-496e87157f0b/bathroom.jpeg</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison - Brain Poison</image:title>
      <image:caption>Gadgety vapes and fun flavors lead us to underestimate nicotine’s threat. Fact is, nicotine is a neurotoxin that changes the brain, especially for teens. In partnership with the California Department of Public Health, we help parents connect the dots between fruit flavored vaping and the neurological repercussions of nicotine. WINNER: Clio Health, Jay Chiat Award.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/45316525-636c-4e4c-85d8-84f457b39e83/Screen+Shot+2023-03-21+at+2.59.11+PM.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581364983646-EMRS07L3UYPSDW562ZAS/wall.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581365006397-GPCWYVBDIFUYZPTCL6LG/image-asset.png</image:loc>
      <image:title>Work - CA Health Dept: Brain Poison</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mjdeery.com/work-1/kidsmenu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/41402d84-27b8-4ff0-a14b-feda7bffe1f4/Screen+Shot+2023-03-21+at+5.01.36+PM.jpg</image:loc>
      <image:title>Work - CA Health Dept: Vape Flavors - Flavors Hook Kids</image:title>
      <image:caption>In partnership with the California Department of Public Health, we lifted the veil on the tobacco industry’s shameless tactics to addict kids. Our campaign features real product, which drew the attention of the FDA and led to a nationwide crackdown, and eventually, state policy. WINNER: Clio, Hermes Creative Award, SF Design Week. Recognized in Communication Arts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581367153523-41GM5WFFUANYZT1K2F47/Bus_shelter2%281%29.png</image:loc>
      <image:title>Work - CA Health Dept: Vape Flavors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581367445318-6A08X89D5498J4F7RZ58/CTCP_bart%281%29.png</image:loc>
      <image:title>Work - CA Health Dept: Vape Flavors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/a230cb51-46ba-482f-b968-a4b8ccc13816/1006966_102_1160_LTEyMTA2NTE0NzQtMTM4NjE2Mzg2Nw.jpg</image:loc>
      <image:title>Work - CA Health Dept: Vape Flavors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/7cbc4b36-7e76-4a01-a5b1-953af7f5e9b2/1006960_102_1160_NTk5MTU5NjQwLTIwOTM4ODQ2OTA.jpg</image:loc>
      <image:title>Work - CA Health Dept: Vape Flavors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581367566931-EGGMOC47D44T9L8K5V58/wildposting1%281%29.png</image:loc>
      <image:title>Work - CA Health Dept: Vape Flavors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/1581367423365-7CACU2K8MOYSWSSDR3VW/DCweb-Flavors-Hook-Kids-OOH-Bart-03-Duncan-Channon-790x527%281%29.jpg</image:loc>
      <image:title>Work - CA Health Dept: Vape Flavors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56e337c60442621615c292fa/82ac8af2-681b-47a4-91a6-6b622f6d8fc5/Flavors-Hook-Kids-OOH-11-Duncan-Channon-1580x1211.jpg</image:loc>
      <image:title>Work - CA Health Dept: Vape Flavors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - CA Health Dept: Vape Flavors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - CA Health Dept: Vape Flavors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Midi Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Midi Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Midi Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Midi Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Midi Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Midi Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Midi Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Midi Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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